Passage 5

Section B

Directions: Read the following passage carefully and then give short answers to 66-70 questions .Write your answers on the ANSWER SHEET 2.

     Both in America and Britain there is an eagerness on the part of TV executives to play down the importance of the small screen, except, of course, in the field of selling goods .This desire to minimize the social impact of TV is perfectly natural. If it could be conclusively proved that the electronic box was a major factor in determining the attitudes and the values of a nation then two awkward questions would have to be answered.

     Is it right that a medium that has such influence should be primarily concerned with the provision of entertainment and the advertising of goods?

     And an even more embarrassing question people might ask is whether the men now running TV have the authority, the understanding Or the intelligence to be in control of such a vital part of the state apparatus.

     Because it is disrupting and disturbing life on almost every level in America and Britain, and because it is largely indulged in by what might be described as the first "telly generation", violence is the activity that has been most frequently linked with the consequences of TV. 

     There are other even more important trends that might be stimulated or provoked by the program content of TV

     The demoralization of institutions like the army, the church; the contempt for authority, a healthy skepticism and a welcome permissiveness; an over-simplification of complex issues which makes an electorate (选民) impatient with a political process that cannot solve them. How much is TV responsible? And that these trends are helping to change society at a unprecedented rate can hardly be denied.

     Because the impact of these changes is relatively long-term and not easily pinpointed ,there is a vast depth of unconcern about these developments.

     On violence, however, there is an intuitive suspicion that "IV might have something to do with it. Yet the men running TV have gone to considerable lengths to assure us that we are unduly alarmed about nothing.

66. In order to avoid the repetitions of the word "television", what other norms does the author use? Please List at least four.

67. Can you use another word in this passage to tale the place of "play down" in Para.1?

68. Why are TV executives in America and Britain eager to pray down the importance of TV?

69. Why do people believe that TV has something to do with increasing violence?

70. What is the author's attitude toward the argument over TV's influence?

一、语言点详解

1.  on the part of就某人而言

2.  executive n.执行者，经理主管人员

3.  play down v.降低，贬低，减少

The government is trying to play down their involvement in the affair.

政府在极力淡化与此事的瓜葛。

4.  minimize vt.将……减到最少

The polar explorers took every precaution to minimize the dangers of their trip.极地探险者十分小心谨慎．以便使旅途的危险性减少到最小。

5. impact n.碰撞，冲击，冲突，影响，效果

impact of modern science upon society as a whole 现代科学对整个社会的影响

6.  conclusively adv,最后地，确凿地

7.  awkward adj.尴尬的，不方便的

There was an awkward silence, when no one knew what to say.

当谁都不知道说什么时，陷入了尴尬的沉默。

8.  medium n.媒体，方法，媒介

Commercial television is a medium for advertising.商业电视是一种广告媒介。

9.  primarily adv.主要地，根本上

10. be concerned with牵涉到，与……有关，参与

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